• Hold & Shine Duo

    Get thermal protection, hold and shine with this duo. The finishing touch that every style needs.

  • Featured Style

    Natural Extensions are just as versatile as your natural curls, but with much more style longevity. See how!

  • Featured Product

    The New Hydrience Argan Moisture Whip Styling Souffle protects, replenishes and seals in moisture.

  • Featured Video

    The New STS Express Smoothing System is as easy as 1-2-3 in this quick easy to follow tutorial.


  • Professional Spotlight

    Meet this 14-year veteran of the beauty industry who is both a talented stylist and a passionate educator.

  • DE News, Events & Info

    Find out what people are saying about Design Essentials, beauty tips, and where we will be next.

  • Newsletter

    Meet Chelsea Loves Yoga, our first DE Life feature. We discuss fitness, community, hair and life.