Straight

1 – STRAIGHT

1A-C - Straight hair has very little to virtually no waves at all. This texture can range from fine to coarse strands, and this hair gets oily easily, lacks volume and does not hold curls well. Take the quiz to identify your texture and get recommendations.

Volume

The Platinum Volume Collection volumizing shampoo is a gentle conditioning shampoo for fine hair that boosts volume without any added weight.

Moisture

A good conditioner that adds body without adding weight like the Platinum Volume Collection Extra Body Conditioner, helps to soften normal to coarse textures and prevents dryness.

Blow Dry

Use Agave & Lavender Weightless Thermal Protectant Serum for daily on-the-go thermal styling. This serum protects strands without weight for increased volume and flyaway control.

Hold

The Formations Finishing Spritz is a customer favorite for adding hold while thermal styling or taming stray hairs for a sleek pony. A light spray goes a long way.