MY TYPE: STRAIGHT

1A-C | Straight to No Waves

Straight hair lies flat with little to no natural wave. It can range from fine to coarse, but often struggles with oily roots, low volume, and holding styles. If that sounds familiar, you’re not alone. Scroll on for styling tips and product picks to help bring your look to life.

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VOLUME

Try: Oat Protein & Henna Deep Cleansing Shampoo

This gentle, volumizing shampoo lifts away buildup while adding fullness, body, and bounce to finer strands.

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OIL CONTROL

Try: Peppermint & Aloe Soothing Scalp Care Shampoo

Deeply cleanses the scalp with tea tree and peppermint oils while keeping strands hydrated and balanced. A great pick for refreshing oily roots between styles

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STYLE MEMORY

Try: Formations Finishing Spritz


Perfect for fine or straight styles, this finishing spray locks in curls, waves, and updos with a touchable, flake-free hold that lasts all day.

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HEAT PROTECTION

Try: Silk Essentials Thermal Strengthening Serum

This lightweight serum protects against thermal damage and adds a glossy, frizz-free finish—ideal for daily blow-drying or flat-ironing

MY TYPE: WAVY

2A-C | Loose, S-Shaped Texture

Wavy hair falls somewhere between straight and curly, with natural bends and loops that can be soft and loose or more defined and full. This hair type tends to frizz easily, lose shape throughout the day, and need just the right balance of moisture and hold. The key is to boost definition without letting your waves fall flat or feel crunchy.

2B | Loose Wavy

2B hair is made up of very loose, “S” shaped waves that stay close to the head. 2B textures range from fine to coarse strands. This hair type is very easy to style and straighten, but can be prone to frizziness. It may also have limited body and volume. Take the quiz to identify your texture and get recommendations.

2C | Wavy w/ Curls

2C hair is made up of a mixture of both waves and curls - the best of both worlds! The texture of 2C hair is typically thick and coarse. This gorgeous hair type is unfortunately prone to dryness and frizzing. Take the quiz to identify your texture and get recommendations.

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DEFINITION

Try: Curl Enhancing Mousse

This lightweight foam brings out your wave pattern, fights frizz, and leaves behind soft, touchable definition without stiffness.

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HYDRATION

Try: Almond & Avocado Moisturizing & Detangling Leave-In Conditioner

A must-have for thirsty waves. This leave-in softens, smooths, and detangles without weighing down your texture.

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FRIZZ CONTROL

Try: Reflections Liquid Shine Spray

Delivers instant shine and frizz control without adding weight. Great for finishing styles or refreshing dull waves midweek.

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REFRESHED HAIR

Try: Daily Curl Revitalizer

Brings second and third-day waves back to life with a soft hold, fresh scent, and zero crunch. Mist, scrunch, and go.

MY TYPE: CURLY

3A-C | Curly with Volume and Bounce

Curly hair features springy loops, spirals, and ringlets that range from loose to tight. This hair type is naturally voluminous but often craves moisture and definition to prevent frizz, shrinkage, and dryness. The key is maintaining hydration while helping curls stay defined, soft, and full of movement.

3B | Curly w/ Spirals

3B hair is made up of well-defined, spiral curls that range from bouncy ringlets to tight corkscrews. Their circumference is the size of a large marker. 3B curls have a fine to medium texture. This curl type benefits from lots of body and movement but is prone to frizzing and dryness. Take the quiz to identify your texture and get recommendations.

3C | Curly w/ Coils

3C hair is made up of well-defined, tight corkscrews or coils with lots of strands densely packed together. Their circumference is the size of a pencil or straw. 3C curls have a fine to medium texture. This curl type is prone to dryness, tangles, and lack of curl definition. Take the quiz to identify your texture and get recommendations.

MY TYPE: COILY

4A-C | Tightly Coiled, Compact Texture

Coily hair forms tight curls, zig-zags, or compact coils that are rich in texture and volume. This hair type is naturally fragile, prone to dryness, and often experiences shrinkage or tangling without consistent moisture. It thrives with nourishing, hydrating products that protect against breakage and bring out soft, stretched, and defined styles.

4B | Tightly Coiled

4B hair is made up of very tightly coiled curls that have the circumference of a watch spring. Their texture can range from fine all the way to coarse. This curl type is prone to dryness, breakage, tangles, shrinkage, and lack of curl definition. It’s also highly dense and wiry. Take the quiz to identify your texture and get recommendations.

4C | Tightly Coiled w/ Zigzag

4C hair is made up of tightly coiled curls that bend into sharp angles like a “Z” shape. Their texture can range from fine all the way to coarse. This curl type is prone to dryness, breakage, tangles, and lack of curl definition. It’s also highly dense and wiry. Take the quiz to identify your texture and get recommendations.

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MOISTURE

Try: African Chebe Herbal Pre-Wash Intense Repair Masque

Delivers intense hydration while helping to strengthen and protect delicate coils. Ideal for dry, brittle hair that needs deep moisture and softness without breakage.

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ELONGATION

Try: Almond & Avocado Curl Stretching Crème

Defines and stretches coils while locking in moisture. Perfect for twist sets and styles that need curl control with less shrinkage.

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DETANGLING

Try: Agave & Lavender Moisturizing & Detangling Conditioner

Smooths and softens thick textures to make detangling easier. Ideal for coils that need hydration and control before styling.

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SCALP HEALTH

Try: Scalp Care Vitamin Drops

A concentrated blend of vitamins and moisture that helps soothe dryness, support circulation, and maintain a healthy scalp environment for strong, thriving hair.

MY TYPE: CHEMICALLY TREATED

Smooth, Straightened & Relaxed

Relaxed hair is permanently straightened and needs targeted care to stay healthy and resilient. It tends to be more fragile and prone to dryness or breakage, especially after touch-ups. These formulas are crafted to maintain strength, moisture, and softness without causing buildup or weight.

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VOLUME

The Oat Protein & Henna Deep Cleansing Shampoo is a gentle formula that leaves hair clean and healthy with increased volume and manageability.

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MOISTURE

A targeted, highly penetrating conditioning treatment like our Bamboo & Silk HCO Leave-In Conditioner quickly penetrants deep into the hair shaft to detangles, soothes, and separates strands.

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WAVE REFRESH

Use Agave & Lavender Weightless Thermal Protectant Serum for daily on-the-go thermal styling. This serum protects strands without weight for increased volume and flyaway control.

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WAVE STYLING

The Formations Finishing Spritz is a customer favorite for adding hold while thermal styling or taming stray hairs for a sleek pony. A light spray goes a long way.

MY TYPE: PROTECTIVE STYLES

Locs, Braids, and other Protective Styles

Whether you're maintaining starter locs, wearing a protective braid style, or nurturing mature roots, your hair needs lightweight moisture, scalp care, and buildup-free hold. These styles thrive when your scalp feels healthy and your hair stays nourished from root to tip.

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DEFINITION

Try: Almond & Avocado Curl Enhancing Mousse

Boosts curl shape, adds shine, and fights frizz with a soft, flexible hold. Perfect for wash-and-gos that need touchable volume and movement.

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MOISTURE

Try: Almond & Avocado Daily Moisturizing Hair Lotion

Rich in emollients to lock in moisture, soften curls, and help reduce breakage. Great for daily hydration or setting styles on curly textures.

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FRIZZ CONTROL

Try: Almond & Avocado Honey Curl Forming Custard

Smooths the cuticle, defines curls, and seals in moisture to reduce frizz and flyaways. Great for twist-outs, wash-and-gos, and stretch styles that need hold with flexibility.

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CURL REVIVAL

Try: Coconut & Monoi Coconut Water Curl Refresher

Reactivates curl memory, fights frizz, and hydrates second-day styles. Mist onto dry hair to bring curls back to life.

Oat Protein & Henna Deep Cleansing Shampoo
Oat Protein & Henna Deep Cleansing Shampoo- Back of Label

Oat Protein & Henna Deep Cleansing Shampoo

Starting at $12.00
Scalp Care Vitamin Drops
Scalp Care Vitamin Drops- Back of Bottle (Improved Formula)

Scalp Care Vitamin Drops

Starting at $9.99
Scalp Care Anti-Itch & Tension Relief
Scalp Care Anti-Itch & Tension Relief - Back of Bottle

Scalp Care Anti-Itch & Tension Relief

Starting at $9.99