

MY TYPE: STRAIGHT
1A-C | Straight to No Waves
Straight hair lies flat with little to no natural wave. It can range from fine to coarse, but often struggles with oily roots, low volume, and holding styles. If that sounds familiar, you’re not alone. Scroll on for styling tips and product picks to help bring your look to life.
TO ACHIEVE...
VOLUME
Try: Oat Protein & Henna Deep Cleansing Shampoo
This gentle, volumizing shampoo lifts away buildup while adding fullness, body, and bounce to finer strands.
TO ACHIEVE...
OIL CONTROL
Try: Peppermint & Aloe Soothing Scalp Care Shampoo
Deeply cleanses the scalp with tea tree and peppermint oils while keeping strands hydrated and balanced. A great pick for refreshing oily roots between styles
TO ACHIEVE...
STYLE MEMORY
Try: Formations Finishing Spritz
Perfect for fine or straight styles, this finishing spray locks in curls, waves, and updos with a touchable, flake-free hold that lasts all day.
TO ACHIEVE...
HEAT PROTECTION
Try: Silk Essentials Thermal Strengthening Serum
This lightweight serum protects against thermal damage and adds a glossy, frizz-free finish—ideal for daily blow-drying or flat-ironing


Honey Creme Moisture Retention Super Detangling Conditioning Shampoo


Rosemary & Mint Stimulating Super Moisturizing Conditioner


Almond Butter Express Instant Moisturizing Conditioner


Oat Protein & Henna Deep Cleansing Shampoo


MY TYPE: WAVY
2A-C | Loose, S-Shaped Texture
Wavy hair falls somewhere between straight and curly, with natural bends and loops that can be soft and loose or more defined and full. This hair type tends to frizz easily, lose shape throughout the day, and need just the right balance of moisture and hold. The key is to boost definition without letting your waves fall flat or feel crunchy.
2B | Loose Wavy
2B hair is made up of very loose, “S” shaped waves that stay close to the head. 2B textures range from fine to coarse strands. This hair type is very easy to style and straighten, but can be prone to frizziness. It may also have limited body and volume. Take the quiz to identify your texture and get recommendations.
2C | Wavy w/ Curls
2C hair is made up of a mixture of both waves and curls - the best of both worlds! The texture of 2C hair is typically thick and coarse. This gorgeous hair type is unfortunately prone to dryness and frizzing. Take the quiz to identify your texture and get recommendations.
TO ACHIEVE...
DEFINITION
Try: Curl Enhancing Mousse
This lightweight foam brings out your wave pattern, fights frizz, and leaves behind soft, touchable definition without stiffness.
TO ACHIEVE...
HYDRATION
Try: Almond & Avocado Moisturizing & Detangling Leave-In Conditioner
A must-have for thirsty waves. This leave-in softens, smooths, and detangles without weighing down your texture.
TO ACHIEVE...
FRIZZ CONTROL
Try: Reflections Liquid Shine Spray
Delivers instant shine and frizz control without adding weight. Great for finishing styles or refreshing dull waves midweek.
TO ACHIEVE...
REFRESHED HAIR
Try: Daily Curl Revitalizer
Brings second and third-day waves back to life with a soft hold, fresh scent, and zero crunch. Mist, scrunch, and go.


Honey Creme Moisture Retention Super Detangling Conditioning Shampoo


Rosemary & Mint Stimulating Super Moisturizing Conditioner


Almond Butter Express Instant Moisturizing Conditioner


Oat Protein & Henna Deep Cleansing Shampoo


MY TYPE: CURLY
3A-C | Curly with Volume and Bounce
Curly hair features springy loops, spirals, and ringlets that range from loose to tight. This hair type is naturally voluminous but often craves moisture and definition to prevent frizz, shrinkage, and dryness. The key is maintaining hydration while helping curls stay defined, soft, and full of movement.
3B | Curly w/ Spirals
3B hair is made up of well-defined, spiral curls that range from bouncy ringlets to tight corkscrews. Their circumference is the size of a large marker. 3B curls have a fine to medium texture. This curl type benefits from lots of body and movement but is prone to frizzing and dryness. Take the quiz to identify your texture and get recommendations.
3C | Curly w/ Coils
3C hair is made up of well-defined, tight corkscrews or coils with lots of strands densely packed together. Their circumference is the size of a pencil or straw. 3C curls have a fine to medium texture. This curl type is prone to dryness, tangles, and lack of curl definition. Take the quiz to identify your texture and get recommendations.


Honey Creme Moisture Retention Super Detangling Conditioning Shampoo


Rosemary & Mint Stimulating Super Moisturizing Conditioner


Almond Butter Express Instant Moisturizing Conditioner


Oat Protein & Henna Deep Cleansing Shampoo


MY TYPE: COILY
4A-C | Tightly Coiled, Compact Texture
Coily hair forms tight curls, zig-zags, or compact coils that are rich in texture and volume. This hair type is naturally fragile, prone to dryness, and often experiences shrinkage or tangling without consistent moisture. It thrives with nourishing, hydrating products that protect against breakage and bring out soft, stretched, and defined styles.
4B | Tightly Coiled
4B hair is made up of very tightly coiled curls that have the circumference of a watch spring. Their texture can range from fine all the way to coarse. This curl type is prone to dryness, breakage, tangles, shrinkage, and lack of curl definition. It’s also highly dense and wiry. Take the quiz to identify your texture and get recommendations.
4C | Tightly Coiled w/ Zigzag
4C hair is made up of tightly coiled curls that bend into sharp angles like a “Z” shape. Their texture can range from fine all the way to coarse. This curl type is prone to dryness, breakage, tangles, and lack of curl definition. It’s also highly dense and wiry. Take the quiz to identify your texture and get recommendations.
TO ACHIEVE...
MOISTURE
Try: African Chebe Herbal Pre-Wash Intense Repair Masque
Delivers intense hydration while helping to strengthen and protect delicate coils. Ideal for dry, brittle hair that needs deep moisture and softness without breakage.
TO ACHIEVE...
ELONGATION
Try: Almond & Avocado Curl Stretching Crème
Defines and stretches coils while locking in moisture. Perfect for twist sets and styles that need curl control with less shrinkage.
TO ACHIEVE...
DETANGLING
Try: Agave & Lavender Moisturizing & Detangling Conditioner
Smooths and softens thick textures to make detangling easier. Ideal for coils that need hydration and control before styling.
TO ACHIEVE...
SCALP HEALTH
Try: Scalp Care Vitamin Drops
A concentrated blend of vitamins and moisture that helps soothe dryness, support circulation, and maintain a healthy scalp environment for strong, thriving hair.


African Chebe Anti-Breakage Moisture Retention Shampoo


Almond & Avocado Curl Stretching Crème


Almond & Avocado Daily Moisturizing Lotion


Agave & Lavender Moisturizing & Detangling Conditioner


MY TYPE: CHEMICALLY TREATED
Smooth, Straightened & Relaxed
Relaxed hair is permanently straightened and needs targeted care to stay healthy and resilient. It tends to be more fragile and prone to dryness or breakage, especially after touch-ups. These formulas are crafted to maintain strength, moisture, and softness without causing buildup or weight.
TO ACHIEVE...
VOLUME
The Oat Protein & Henna Deep Cleansing Shampoo is a gentle formula that leaves hair clean and healthy with increased volume and manageability.
TO ACHIEVE...
MOISTURE
A targeted, highly penetrating conditioning treatment like our Bamboo & Silk HCO Leave-In Conditioner quickly penetrants deep into the hair shaft to detangles, soothes, and separates strands.
TO ACHIEVE...
WAVE REFRESH
Use Agave & Lavender Weightless Thermal Protectant Serum for daily on-the-go thermal styling. This serum protects strands without weight for increased volume and flyaway control.
TO ACHIEVE...
WAVE STYLING
The Formations Finishing Spritz is a customer favorite for adding hold while thermal styling or taming stray hairs for a sleek pony. A light spray goes a long way.


Honey Creme Moisture Retention Super Detangling Conditioning Shampoo


Rosemary & Mint Stimulating Super Moisturizing Conditioner


Almond Butter Express Instant Moisturizing Conditioner


Oat Protein & Henna Deep Cleansing Shampoo


MY TYPE: PROTECTIVE STYLES
Locs, Braids, and other Protective Styles
Whether you're maintaining starter locs, wearing a protective braid style, or nurturing mature roots, your hair needs lightweight moisture, scalp care, and buildup-free hold. These styles thrive when your scalp feels healthy and your hair stays nourished from root to tip.
TO ACHIEVE...
DEFINITION
Try: Almond & Avocado Curl Enhancing Mousse
Boosts curl shape, adds shine, and fights frizz with a soft, flexible hold. Perfect for wash-and-gos that need touchable volume and movement.
TO ACHIEVE...
MOISTURE
Try: Almond & Avocado Daily Moisturizing Hair Lotion
Rich in emollients to lock in moisture, soften curls, and help reduce breakage. Great for daily hydration or setting styles on curly textures.
TO ACHIEVE...
FRIZZ CONTROL
Try: Almond & Avocado Honey Curl Forming Custard
Smooths the cuticle, defines curls, and seals in moisture to reduce frizz and flyaways. Great for twist-outs, wash-and-gos, and stretch styles that need hold with flexibility.
TO ACHIEVE...
CURL REVIVAL
Try: Coconut & Monoi Coconut Water Curl Refresher
Reactivates curl memory, fights frizz, and hydrates second-day styles. Mist onto dry hair to bring curls back to life.


Rosemary & Mint Stimulating Super Moisturizing Conditioner


Oat Protein & Henna Deep Cleansing Shampoo


Scalp Care Anti-Itch & Tension Relief