

MY TYPE: STRAIGHT
1A-C | Straight to No Waves
Straight hair lies flat with little to no natural wave. It can range from fine to coarse, but often struggles with oily roots, low volume, and holding styles. If that sounds familiar, you’re not alone. Scroll on for styling tips and product picks to help bring your look to life.
TO ACHIEVE...
VOLUME
Try: Oat Protein & Henna Deep Cleansing Shampoo
This gentle, volumizing shampoo lifts away buildup while adding fullness, body, and bounce to finer strands.
TO ACHIEVE...
OIL CONTROL
Try: Peppermint & Aloe Soothing Scalp Care Shampoo
Deeply cleanses the scalp with tea tree and peppermint oils while keeping strands hydrated and balanced. A great pick for refreshing oily roots between styles
TO ACHIEVE...
STYLE MEMORY
Try: Formations Finishing Spritz
Perfect for fine or straight styles, this finishing spray locks in curls, waves, and updos with a touchable, flake-free hold that lasts all day.
TO ACHIEVE...
HEAT PROTECTION
Try: Silk Essentials Thermal Strengthening Serum
This lightweight serum protects against thermal damage and adds a glossy, frizz-free finish—ideal for daily blow-drying or flat-ironing


Honey Creme Moisture Retention Super Detangling Conditioning Shampoo


Rosemary & Mint Stimulating Super Moisturizing Conditioner


Almond Butter Express Instant Moisturizing Conditioner


Oat Protein & Henna Deep Cleansing Shampoo


MY TYPE: WAVY
2A-C | Loose, S-Shaped Texture
Wavy hair falls somewhere between straight and curly, with natural bends and loops that can be soft and loose or more defined and full. This hair type tends to frizz easily, lose shape throughout the day, and need just the right balance of moisture and hold. The key is to boost definition without letting your waves fall flat or feel crunchy.
TO ACHIEVE...
DEFINITION
Try: Curl Enhancing Mousse
This lightweight foam brings out your wave pattern, fights frizz, and leaves behind soft, touchable definition without stiffness.
TO ACHIEVE...
HYDRATION
Try: Almond & Avocado Moisturizing & Detangling Leave-In Conditioner
A must-have for thirsty waves. This leave-in softens, smooths, and detangles without weighing down your texture.
TO ACHIEVE...
FRIZZ CONTROL
Try: Reflections Liquid Shine Spray
Delivers instant shine and frizz control without adding weight. Great for finishing styles or refreshing dull waves midweek.
TO ACHIEVE...
REFRESHED HAIR
Try: Daily Curl Revitalizer
Brings second and third-day waves back to life with a soft hold, fresh scent, and zero crunch. Mist, scrunch, and go.


Honey Creme Moisture Retention Super Detangling Conditioning Shampoo


Rosemary & Mint Stimulating Super Moisturizing Conditioner


Almond Butter Express Instant Moisturizing Conditioner


Oat Protein & Henna Deep Cleansing Shampoo


MY TYPE: CURLY
3A-C | Curly with Volume and Bounce
Curly hair features springy loops, spirals, and ringlets that range from loose to tight. This hair type is naturally voluminous but often craves moisture and definition to prevent frizz, shrinkage, and dryness. The key is maintaining hydration while helping curls stay defined, soft, and full of movement.
TO ACHIEVE...
DEFINITION
Try: Almond & Avocado Curl Enhancing Mousse
Boosts curl shape, adds shine, and fights frizz with a soft, flexible hold. Perfect for wash-and-gos that need touchable volume and movement.
TO ACHIEVE...
MOISTURE
Try: Almond & Avocado Daily Moisturizing Hair Lotion
Rich in emollients to lock in moisture, soften curls, and help reduce breakage. Great for daily hydration or setting styles on curly textures.
TO ACHIEVE...
FRIZZ CONTROL
Try: Almond & Avocado Honey Curl Forming Custard
Smooths the cuticle, defines curls, and seals in moisture to reduce frizz and flyaways. Great for twist-outs, wash-and-gos, and stretch styles that need hold with flexibility.
TO ACHIEVE...
CURL REVIVAL
Try: Coconut & Monoi Coconut Water Curl Refresher
Reactivates curl memory, fights frizz, and hydrates second-day styles. Mist onto dry hair to bring curls back to life.


Honey Creme Moisture Retention Super Detangling Conditioning Shampoo


Rosemary & Mint Stimulating Super Moisturizing Conditioner


Almond Butter Express Instant Moisturizing Conditioner


Oat Protein & Henna Deep Cleansing Shampoo


MY TYPE: COILY
4A-C | Tightly Coiled, Compact Texture
Coily hair forms tight curls, zig-zags, or compact coils that are rich in texture and volume. This hair type is naturally fragile, prone to dryness, and often experiences shrinkage or tangling without consistent moisture. It thrives with nourishing, hydrating products that protect against breakage and bring out soft, stretched, and defined styles.
TO ACHIEVE...
MOISTURE
Try: African Chebe Herbal Pre-Wash Intense Repair Masque
Delivers intense hydration while helping to strengthen and protect delicate coils. Ideal for dry, brittle hair that needs deep moisture and softness without breakage.
TO ACHIEVE...
ELONGATION
Try: Almond & Avocado Curl Stretching Crème
Defines and stretches coils while locking in moisture. Perfect for twist sets and styles that need curl control with less shrinkage.
TO ACHIEVE...
DETANGLING
Try: Agave & Lavender Moisturizing & Detangling Conditioner
Smooths and softens thick textures to make detangling easier. Ideal for coils that need hydration and control before styling.
TO ACHIEVE...
SCALP HEALTH
Try: Scalp Care Vitamin Drops
A concentrated blend of vitamins and moisture that helps soothe dryness, support circulation, and maintain a healthy scalp environment for strong, thriving hair.


MY TYPE: CHEMICALLY TREATED
Smooth, Straightened & Relaxed
Relaxed hair is permanently straightened and needs targeted care to stay healthy and resilient. It tends to be more fragile and prone to dryness or breakage, especially after touch-ups. These formulas are crafted to maintain strength, moisture, and softness without causing buildup or weight.


Honey Creme Moisture Retention Super Detangling Conditioning Shampoo


Rosemary & Mint Stimulating Super Moisturizing Conditioner


Almond Butter Express Instant Moisturizing Conditioner


Oat Protein & Henna Deep Cleansing Shampoo


MY TYPE: PROTECTIVE STYLES
Locs, Braids, and other Protective Styles
Whether you're maintaining starter locs, wearing a protective braid style, or nurturing mature roots, your hair needs lightweight moisture, scalp care, and buildup-free hold. These styles thrive when your scalp feels healthy and your hair stays nourished from root to tip.


Rosemary & Mint Stimulating Super Moisturizing Conditioner


Oat Protein & Henna Deep Cleansing Shampoo