Social Media is a necessary part of any business. Learn how to optimize your interaction with Design Essentials to promote yourself and provide content for your audience.
Like Design Essentials
Liking and following the DE Facebook page will allow our posts to appear in your news feed and you can share that content with your own followers and friends. That content includes hair tips, videos, quotes, heart health tips, style info, etc.
Post your images
Post images to the DE page showing your clients' finished styles, before and after shots, video reviews or how tos. Not only will thousands of fans see your post, but we may also select it to share on the main page which would give you and your salon more visibility.
Fans are always looking for advice or stylists. In addition to posting images, commenting on DE posts or fan posts allows fans to see what you know and how to find you.
Participate in social media contests to get even more exposure. If you win, you will featured multiple times as the winner and to promote future contests.
Follow Design Essentials
Following Design Essentials will give you content that you can retweet to your clients and followers. You will also get real time information about DE and our events. You will also be able to communicate directly with us through this platform.
Join the Conversation
Joining in on the discussion on Twitter is also an effective way to promote yourself to all of our followers. Your activity will also show up on your Twitter feed allowing your customers and followers to see even more relevant content and join in the discussion themselves.
Tag your Tweets
Sharing a photo of your favorite Design Essentials client? Make sure you tag the photo using one or all of the following handles:
@DesignEssntials, #DesignEssentials, #DENatural
Using @DesignEssntials (note the spelling is different) will allow your Tweets to appear in our feed which will give us the chance to retweet it to our audience. Using hashtags will allow anyone that is searching for Design Essentials or DE Natural to also find you.
Following us will allow your posts to appear in our feed, so we can like it, Tweet it or Facebook it to our audience. This will give you more exposure to a wider audience.
Tagging posts with @DesginEssentials, #DesignEssentials, or #DENatural will allow a larger audience to find you as they search for Design Essentials, which will give you greater exposure.
Subscribing to the DE Channel will give you access to education, product reviews and demonstrat ions. You will also be notified whenever a new video is uploaded to the channel.
If you have your own You Tube Channel, you can add our videos to your playlist to provide your followers with more content by adding them to your playlist. This is a great way to give your clients home maintenance tips that they can easily follow.
Tag Your Videos
As you create videos, you will be able to tag them with key words and add a description. Tagging Design Essentials in the tag section, description or even the title will result in more people finding your videos when they are searching for DE.
Following DE on Pinterest will give you access to everything that we pin. You can then pin this content to your own boards. This content can serve as a trend guide for you and a style guide for your clients.
Take pictures of your clients finished style or before and after pics and post them to your boards. You can then send those pins to DE, so we can post on our boards giving you even more visibility.