{"title":"Style + Finish","description":"","products":[{"product_id":"braid-twist-out-strengthening-creme","title":"African Chebe Braid \u0026 Twist-Out Strengthening Crème","description":"\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cp\u003eTwist it. Braid it. Stretch it. This styling crème does it all—while keeping your hair strong, soft, and hydrated. Infused with Cocoa Butter to lock in moisture, Sunflower Seed Oil to hydrate and smooth, and Chebé Extract to strengthen strands, this formula delivers frizz-fighting, medium to firm hold while supporting length retention. Ideal for twist-outs, braid-outs, and stretched styles, it enhances curl definition without buildup or crunch, leaving your hair incredibly soft and manageable.\u003c\/p\u003e\n\u003cp\u003eCrafted with care, it’s free from sulfates, silicones, parabens, mineral oil, and artificial dyes—designed to honor the health of your hair while achieving the results you deserve.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"African Chebe","offers":[{"title":"12 oz","offer_id":47430051266789,"sku":"50003","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/AC-GC-BRAIDTWISTOUTCREMEJAR-12oz-FRONT-1080x1080.jpg?v=1752784525"},{"product_id":"silk-essentials-thermal-strengthening-serum","title":"Silk Essentials Thermal Strengthening Serum","description":"\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\u003cspan\u003eProtect strands from heat damage while boosting resilience with \u003cstrong\u003eSilk Essentials Thermal Strengthening Serum\u003c\/strong\u003e. Lightweight and easy to apply, it smooths the hair shaft, seals the cuticle, and locks in moisture to enhance softness and manageability. The formula adds a sleek, glossy finish and helps defend against the drying effects of thermal styling. Perfect for wet or dry hair, it absorbs instantly and leaves strands feeling soft, protected, and full of body — never greasy or weighed down.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"4 oz","offer_id":47410904924389,"sku":"40149","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-SILKESSENTIALS-4OZ1200x1800__85432.1711307446.1280.1280.jpg?v=1753664260"},{"product_id":"almond-avocado-curl-stretching-creme","title":"Almond \u0026 Avocado Curl Stretching Crème","description":"\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThe Almond \u0026amp; Avocado Curl Stretching Crème\u003c\/strong\u003e elongates and define curls instantly with this rich crème. Formulated with sweet almond, jojoba, olive oil, and shea butter, it smooths cuticles, enhances elasticity, and stretches your natural curl pattern without weighing hair down. Use after cleansing to prime and elongate curls, leaving them soft, bouncy, and beautifully defined.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Almond \u0026 Avocado","offers":[{"title":"16 oz","offer_id":47436554731749,"sku":"43005","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/AA_CurlStretchingCreme_16oz_FRONT_1080x1080_4cbcfc97-f96a-4ae9-9cc0-57ce13819147.jpg?v=1753304571"},{"product_id":"curl-defining-gelee","title":"Coconut \u0026 Monoi Curl Defining Gelée","description":"\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003eDefine and shape curls with Coconut \u0026amp; Monoi Curl Defining Gelée, a lightweight styler that enhances natural texture without crunch or buildup. This hydrating gelée delivers long-lasting moisture, frizz control, and radiant shine while smoothing flyaways and supporting flexible hold. Infused with a nourishing Coconut \u0026amp; Monoi blend plus sunflower seed oil, it leaves curls soft, bouncy, and beautifully defined from root to tip.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Coconut \u0026 Monoi","offers":[{"title":"12 oz","offer_id":47436679282917,"sku":"43030","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/CM_CurlGelee_WO_1080x1080_95484888-ba96-4735-98fc-33b77d162c4c.jpg?v=1753289321"},{"product_id":"contours-protein-styling-gel","title":"Contours Protein Styling Gel","description":"\u003cdiv class=\"powr-chat\"\u003eBring definition and control to every look with \u003cstrong\u003eContours Protein Styling Gel\u003c\/strong\u003e, a clear, quick-drying formula that delivers medium to firm hold. Perfect for sculpted styles, sleek ponytails, and precision molding, this non-flaking gel keeps hair smooth and secure while maintaining a natural-looking finish. Enriched with panthenol, it helps protect and strengthen strands during styling, reducing breakage and supporting healthy elasticity. Ideal for medium to coarse textures, the lightweight gel spreads easily through the hair, offering dependable control without stiffness, stickiness, or residue. From everyday sleek looks to intricate sets, it’s a must-have for creating polished styles that last.\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"32 oz","offer_id":47410900697317,"sku":"30093","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-CONTOURS_32oz-FRONT_1080x1080_92ff654e-e0e3-47de-9f6e-53f7b7fb76d7.jpg?v=1753290646"},{"product_id":"honey-curl-forming-custard-12oz","title":"Almond \u0026 Avocado Honey Curl Forming Custard","description":"\u003cp data-end=\"831\" data-start=\"561\"\u003eOur Almond \u0026amp; Avocado Honey Curl Forming Custard is crafted to define, shape, and elongate natural curls and coils while delivering lasting hold and shine. This lightweight custard controls frizz without leaving behind sticky residue, making it perfect for:\u003c\/p\u003e\n\u003cp data-end=\"908\" data-start=\"833\"\u003eWash-and-go styles\u003cbr data-end=\"856\" data-start=\"853\"\u003eFinger coils\u003cbr data-end=\"873\" data-start=\"870\"\u003eTwo-strand twists\u003cbr data-end=\"895\" data-start=\"892\"\u003eBantu knots\u003c\/p\u003e\n\u003cp data-end=\"1087\" data-start=\"910\"\u003eFormulated with\u003cem\u003e \u003c\/em\u003esweet almond, avocado, honey, and chamomile, it hydrates, seals in moisture, and helps reduce breakage—all while \u003cem data-end=\"1059\" data-start=\"1049\"\u003esoothing\u003c\/em\u003e and \u003cem data-end=\"1086\" data-start=\"1064\"\u003eprotecting your hair\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp data-end=\"1221\" data-start=\"1089\"\u003eFree from parabens, paraffins, petrolatum, and mineral oil, it’s a reliable choice for maintaining healthy, beautiful curls.\u003c\/p\u003e","brand":"Almond \u0026 Avocado","offers":[{"title":"12 oz","offer_id":47436643467493,"sku":"43114","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/AA-HONEYCURLCUSTARD-FRONT-WO-0523_copy_1500x1500_ebc1194b-53bd-431f-a29f-c1e48e4e2b19.jpg?v=1752786786"},{"product_id":"formations-finishing-spritz","title":"Formations Finishing Spritz","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003eUp your do with the perfect hold. \u003cspan\u003eFormations Finishing Spritz is a dynamic finishing spray designed to provide long-lasting, touchable hold for styled hair. Perfect for setting curly or updo styles, this lightweight formula dries quickly without leaving sticky residue or buildup. It delivers style memory with medium to firm hold while adding shine and enhancing manageability. Ideal for all hair types and textures, it ensures your hairstyle stays flawless throughout the day. Hypoallergenic and easy to use, this finishing spritz is a must-have for achieving polished, professional results. \u003c\/span\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"8 oz","offer_id":47410890637541,"sku":"40032","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-FORMATIONS-8OZ_1080x1080_aabdf265-bd9c-42f6-821e-ab5bebe8f13c.jpg?v=1753302725"},{"product_id":"agave-lavender-thermal-serum","title":"Agave \u0026 Lavender Weightless Thermal Protectant Serum","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eSeal. Shine. Protect.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThis thermal protectant serum delivers lightweight heat protection while sealing in moisture and boosting shine. Designed for use with thermal styling tools, it helps smooth the cuticle, reduce frizz, and create a silky, polished finish without weighing hair down.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eFormulated with agave extract, lavender oil, and mango butter, it nourishes each strand while shielding against damage from high heat. Ideal for dry, curly, or textured hair, this serum leaves hair feeling soft, looking glossy, and styled to perfection.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003col\u003e\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- Ingredient Tab will be visible with below class name  --\u003e\n\u003cdiv class=\"prod-ingredients\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Agave \u0026 Lavender","offers":[{"title":"4 oz","offer_id":47433343729893,"sku":"44008","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/AL-WTP-SERUM-4oz-FRONT-0124-WO_1500x1500_ec23b809-0ce5-41ce-a6c6-13022caee702.jpg?v=1752768320"},{"product_id":"deep-moisture-milk-souffle","title":"Coconut \u0026 Monoi Deep Moisture Milk Soufflé","description":"\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003eDeeply hydrate and define curls in one step with this rich yet lightweight styling soufflé. Designed to moisturize without weighing hair down, Coconut \u0026amp; Monoi Deep Moisture Milk Soufflé nourishes every strand with a blend of milk protein, shea butter, and our signature coconut and monoi oils. It delivers long-lasting softness, frizz control, and smooth definition for styles that feel as good as they look.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Coconut \u0026 Monoi","offers":[{"title":"12 oz","offer_id":47436492341477,"sku":"43019","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/CM_Souflee_WO_1080x1080_8e6c523c-3baf-42a2-a7b8-94e9bd4fff9c.jpg?v=1784047813"},{"product_id":"coconut-water-curl-refresher","title":"Coconut \u0026 Monoi Coconut Water Curl Refresher","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003eGive your curls a pick-me-up with Coconut \u0026amp; Monoi Coconut Water Curl Refresher, the go-to styling spray for weightless moisture and daily revival. Designed to help extend natural styles, this fast-absorbing formula hydrates on contact to restore softness and control frizz without added buildup. The Coconut \u0026amp; Monoi Blend and milk protein help replenish moisture and support elasticity, leaving curls defined, refreshed, and ready to take on the day.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Coconut \u0026 Monoi","offers":[{"title":"8 oz","offer_id":47436433588453,"sku":"43018","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/CM_CurlRefresher_8oz_WO_1080x1080_6e5c9474-8c4b-48ce-a0ec-1fd3eef845ff.jpg?v=1753288981"},{"product_id":"diamonds-oil-sheen-spray","title":"Diamonds Oil Sheen Spray","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\u003cspan\u003eAchieve mirror-like shine on demand with Diamonds Oil Sheen Spray. This lightweight aerosol oil sheen spray delivers a high-gloss finish and tames stubborn flyaways without buildup. Ideal for adding the final luxe touch to any look, it ensures hair feels silky, looks luminous, and remains flexible for styling adjustments.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"10 oz","offer_id":47410887262437,"sku":"40016","price":14.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-DIAMONDS-10OZ_1080x1080_d6371252-c731-4f1d-8369-07f18bb599a2.jpg?v=1753302567"},{"product_id":"almond-avocado-curl-enhancing-mousse","title":"Almond \u0026 Avocado Curl Enhancing Mousse","description":"\u003cdiv class=\"ewa-rteLine\"\u003eBring your curls to life with this lightweight mousse designed to define, enhance, and protect. Thoughtfully enriched with sweet almond and avocado oils, this formula provides moisture, strengthens hair from root to tip, and reduces frizz for a smooth, polished look.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eWheat protein takes center stage, strengthening the hair cuticle to boost elasticity and promote healthier, more resilient strands. Sweet almond extract delivers radiant shine, while avocado oil reinforces the hair shaft to reduce breakage. The quick-drying, non-sticky formula offers soft, controlled hold while keeping curls pliable and touchable.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003ePerfect for a range of textures, this mousse empowers you to create frizz-free, beautifully separated curls that last. Free from parabens, paraffins, petrolatum, and mineral oil, it represents a clean, trustworthy styling solution that puts your hair’s health first. Set the tone for a confidently radiant style with curls that are soft, defined, and effortlessly stunning.\u003c\/div\u003e","brand":"Almond \u0026 Avocado","offers":[{"title":"10 oz","offer_id":46790188630245,"sku":"43125","price":16.99,"currency_code":"USD","in_stock":true},{"title":"34 oz","offer_id":46790188663013,"sku":"30101","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/AA-CurlEnhancingMousse-10oz-FRONT-0124-WO_1500x1500_e731438a-aaea-45ec-bdbb-5013a5e2b148.jpg?v=1752787707"},{"product_id":"reflections-liquid-shine","title":"Reflections Liquid Shine","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\u003cspan\u003eDesigned to enhance your hair’s natural beauty, this lightweight, nourishing formula adds luster and sheen while leaving your hair weightless and full of volume. \u003cstrong\u003eReflections Liquid Shine Spray\u003c\/strong\u003e brings effortless brilliance to your styling routine. Perfect for eliminating frizz, controlling flyaways, and providing thermal protection during heat styling, this spray works beautifully on all hair types without alcohol or residue. Whether applied to wet or dry hair, it delivers radiant shine and a polished finish for flawless styling. \u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"4 oz","offer_id":47410869502181,"sku":"40005","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-REFLECTIONS-4OZ_1080x1080_f9e88062-73e4-44ff-8799-a9b4ff627c42.jpg?v=1753290673"},{"product_id":"almond-avocado-curling-creme","title":"Almond \u0026 Avocado Curling Crème","description":"\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003eImagine beginning every style with a creamy treat for your strands. \u003cspan\u003eAchieve flawless curls with the\u003cstrong\u003e Almond \u0026amp; Avocado Natural Curling Crème\u003c\/strong\u003e—a lightweight, multi-purpose styler that delivers maximum moisture, long-lasting curl definition, and radiant shine. Perfect for curly and coily hair, this crème is your ultimate solution for smooth wash-and-go styles, twist-outs, flexi-rod sets, and other textured looks.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Almond \u0026 Avocado","offers":[{"title":"12 oz","offer_id":47436396953829,"sku":"43102","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/AA-CURLCREME-12oz-FRONT-0823-WO_1500x1500_e7e58f8b-1a3b-47a3-a7df-e3cf4fc42b70.jpg?v=1752843301"},{"product_id":"daily-curl-revitalizer","title":"Almond \u0026 Avocado Daily Curl Revitalizer","description":"\u003cp\u003e\u003cspan\u003eRefresh and redefine second-day curls with this lightweight spray that rehydrates and revives natural texture. Sweet almond and avocado deliver lasting moisture, while jojoba seed extract adds a soft sheen and coconut water boosts hydration. 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Expertly crafted for medium to coarse textures, this innovative formula delivers deep hydration while enhancing shine and manageability.\u003c\/p\u003e\n\u003cp\u003eCombining the benefits of premium ingredients like olive oil, wild rose extract, and wild cherry, each component works in harmony to restore and protect your hair.\u003c\/p\u003e\n\u003cp\u003eThis multi-functional moisturizer seals in moisture, smooths the cuticle, and defends against environmental stressors, leaving your hair silky, shiny, and effortlessly manageable. Free from gluten, silicones, mineral oil, and alcohol, it's the clean, effective solution for anyone seeking radiant, healthy hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"4 oz","offer_id":47410842992869,"sku":"40010","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-BotanicalOils-FRONT-4oz_1080x1080_7b4a6d28-4e67-4b61-bc75-39687e975513.jpg?v=1753302399"},{"product_id":"twist-set-setting-lotion","title":"Almond \u0026 Avocado Twist \u0026 Set Setting Lotion","description":"\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003eLock in your beautiful styles with our \u003cstrong\u003eDesign Essentials® Natural Almond \u0026amp; Avocado Twist \u0026amp; Set Setting Lotion\u003c\/strong\u003e. It's a\u003cspan\u003e ready-to-use formula infused with protein and hydration. It is specifically crafted to create shiny, long-lasting sets and braid-outs. This lotion provides a medium hold, facilitates easy detangling, and offers styling versatility for natural hair. 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