{"title":"Straight | Type 1A-C","description":"","products":[{"product_id":"peppermint-aloe-therapeutics-anti-itch-hair-scalp-treatment","title":"Peppermint \u0026 Aloe Soothing Scalp Care Treatment","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\u003cspan\u003eSoothe and refresh your scalp with the \u003cstrong\u003ePeppermint \u0026amp; Aloe Soothing Scalp Care Treatment\u003c\/strong\u003e. This lightweight formula delivers long-lasting hydration while calming dryness and discomfort. Infused with aloe vera, peppermint oil, and Vitamin E, it nourishes the scalp, provides a cooling sensation, and promotes a healthy foundation for beautiful hair. Perfect for daily use, it revitalizes the scalp and adds natural shine to curly and coily textures. \u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"5 oz","offer_id":47410905153765,"sku":"40148","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-PepAloeHairScalpTreat-FRONT-5oz-WO-0424__06325.1712332750.1280.1280.png?v=1748300818"},{"product_id":"silk-essentials-thermal-strengthening-serum","title":"Silk Essentials Thermal Strengthening Serum","description":"\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\u003cspan\u003eProtect strands from heat damage while boosting resilience with \u003cstrong\u003eSilk Essentials Thermal Strengthening Serum\u003c\/strong\u003e. Lightweight and easy to apply, it smooths the hair shaft, seals the cuticle, and locks in moisture to enhance softness and manageability. The formula adds a sleek, glossy finish and helps defend against the drying effects of thermal styling. Perfect for wet or dry hair, it absorbs instantly and leaves strands feeling soft, protected, and full of body — never greasy or weighed down.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"4 oz","offer_id":47410904924389,"sku":"40149","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-SILKESSENTIALS-4OZ1200x1800__85432.1711307446.1280.1280.jpg?v=1753664260"},{"product_id":"honey-creme-moisture-retention-super-detangling-conditioning-shampoo","title":"Honey Creme Moisture Retention Super Detangling Conditioning Shampoo","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDetangle while you cleanse? Yes, please.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThis rich, creamy shampoo is thoughtfully designed to elevate your wash day experience, performing double duty to gently remove buildup while delivering the slip and moisture needed to melt through tangles with ease. Infused with the nourishing power of honey, it locks in hydration to keep hair soft and supple from root to tip. Its non-stripping, sulfate-free formula ensures hair is cleansed without compromise, leaving it smooth, manageable, and healthy straight out of the shower. No dryness, no drama—just clean, refreshed hair that’s ready for whatever comes next.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"12 oz","offer_id":46790184534245,"sku":"40406","price":14.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":46790184567013,"sku":"30076","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Gallon (128oz.)","offer_id":46790184599781,"sku":"30077","price":82.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-HoneyCremeShamp-FRONT-12oz-WO-0124_1500x1500_5d5092e8-3dfd-4951-ad39-c981a68d86a6.jpg?v=1753195697"},{"product_id":"agave-lavender-moisturizing-strengthening-shampoo","title":"Agave \u0026 Lavender Moisturizing \u0026 Strengthening Shampoo","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cp\u003e\u003cspan\u003eGently cleanse and hydrate your hair with the \u003cstrong\u003eAgave \u0026amp; Lavender Moisturizing \u0026amp; Strengthening Shampoo\u003c\/strong\u003e. This sulfate-free formula is designed to provide intense moisture while softening and smoothing the cuticle for easier blow-drying. Infused with agave, lavender, and mango, it nourishes and strengthens hair, promoting healthy growth and reducing shedding and breakage. Perfect for naturally curly and coily textures, this shampoo is free from sulfates, alcohol, parabens, paraffins, mineral oil, petrolatum, and DEA, ensuring a clean and effective wash without stripping natural oils. Achieve hydrated, healthy-looking hair with every use. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Agave \u0026 Lavender","offers":[{"title":"12 oz","offer_id":46790184927461,"sku":"44001","price":12.99,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":46790184894693,"sku":"44026","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/AL-MS-SHAMPOO-12oz-FRONT-0124-WO_1500x1500_2b5d485e-3d42-4acd-bdc8-6f8f31ddd08e.jpg?v=1752772996"},{"product_id":"formations-finishing-spritz","title":"Formations Finishing Spritz","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003eUp your do with the perfect hold. \u003cspan\u003eFormations Finishing Spritz is a dynamic finishing spray designed to provide long-lasting, touchable hold for styled hair. Perfect for setting curly or updo styles, this lightweight formula dries quickly without leaving sticky residue or buildup. It delivers style memory with medium to firm hold while adding shine and enhancing manageability. Ideal for all hair types and textures, it ensures your hairstyle stays flawless throughout the day. Hypoallergenic and easy to use, this finishing spritz is a must-have for achieving polished, professional results. \u003c\/span\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"8 oz","offer_id":47410890637541,"sku":"40032","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-FORMATIONS-8OZ_1080x1080_aabdf265-bd9c-42f6-821e-ab5bebe8f13c.jpg?v=1753302725"},{"product_id":"agave-lavender-thermal-serum","title":"Agave \u0026 Lavender Weightless Thermal Protectant Serum","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eSeal. Shine. Protect.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThis thermal protectant serum delivers lightweight heat protection while sealing in moisture and boosting shine. Designed for use with thermal styling tools, it helps smooth the cuticle, reduce frizz, and create a silky, polished finish without weighing hair down.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eFormulated with agave extract, lavender oil, and mango butter, it nourishes each strand while shielding against damage from high heat. Ideal for dry, curly, or textured hair, this serum leaves hair feeling soft, looking glossy, and styled to perfection.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003col\u003e\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- Ingredient Tab will be visible with below class name  --\u003e\n\u003cdiv class=\"prod-ingredients\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Agave \u0026 Lavender","offers":[{"title":"4 oz","offer_id":47433343729893,"sku":"44008","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/AL-WTP-SERUM-4oz-FRONT-0124-WO_1500x1500_ec23b809-0ce5-41ce-a6c6-13022caee702.jpg?v=1752768320"},{"product_id":"almond-avocado-leave-in-conditioner-12oz","title":"Almond \u0026 Avocado Moisturizing \u0026 Detangling Leave-In Conditioner","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eSay goodbye to stubborn tangles and hello to effortlessly smooth, frizz-free hair. Our \u003cstrong\u003eAlmond \u0026amp; Avocado Moisturizing \u0026amp; Detangling Leave-In Conditioner\u003c\/strong\u003e delivers lightweight hydration that softens and smooths hair, making it the perfect first step in your styling routine.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eCrafted with a blend of botanical extracts—including almond, avocado, and shea—this formula naturally detangles while restoring moisture, reducing frizz, and adding softness and shine. Backed by decades of expertise, it’s designed to keep your hair hydrated without weighing it down, leaving it prepped and ready for any style.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eFree from parabens, paraffins, and petrolatum, this leave-in conditioner is a must-have for transforming hair care into hair love.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Almond \u0026 Avocado","offers":[{"title":"12 oz","offer_id":46790187614437,"sku":"43113","price":13.99,"currency_code":"USD","in_stock":true},{"title":"34 oz","offer_id":46790187647205,"sku":"30105","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/AA-LeaveInConditioner-12oz-FRONT-WO-0523_1500x1500_0872df05-0aa0-40fb-8f5b-d30d6483bd02.jpg?v=1752787269"},{"product_id":"almond-butter-moisturizing-conditioner","title":"Almond Butter Express Instant Moisturizing Conditioner","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eEvery strand deserves thoughtful attention. This lightweight moisturizing conditioner, enriched with Sweet Almond Oil and Hydrolyzed Wheat Protein, instantly hydrates and detangles, leaving hair smooth, silky, and perfectly balanced. Sweet Almond Oil delivers shine and softness, ensuring hair stays sleek and manageable, while Hydrolyzed Wheat Protein strengthens and protects, enhancing elasticity and resilience during styling.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eHair is uplifted, weightless, and effortlessly manageable from root to tip—no waiting, no compromise. With every use, unlock the next level of healthy, radiant hair.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"11 oz","offer_id":46790188237029,"sku":"40405","price":13.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":46790188269797,"sku":"30088","price":38.0,"currency_code":"USD","in_stock":true},{"title":"4 lbs (64 oz.)","offer_id":46790188302565,"sku":"30089","price":58.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-AlmondButterCondi-FRONT-11oz-WO-0523_1500x1500_eb953617-fd42-4f52-9b23-6d780bc69eaf.jpg?v=1752853703"},{"product_id":"peppermint-aloe-anti-itch-shampoo","title":"Peppermint \u0026 Aloe Soothing Scalp Care Shampoo","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003eRevitalize your scalp with this innovative shampoo, thoughtfully formulated with advanced technology and naturally derived ingredients. Designed to cool and cleanse on contact, it delivers a refreshing peppermint-infused tingle while effectively removing buildup and impurities—without compromising your hair’s essential moisture. Enriched with soothing aloe vera, it hydrates and balances, leaving your hair and scalp feeling light, refreshed, and renewed.\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThis powerful formula is best used as an occasional detox when your scalp needs a deep cleanse or revitalizing reset. For optimal scalp health, we recommend avoiding weekly use and reserving it for those moments when your routine needs an extra boost. Because your scalp deserves nothing but the best.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"12 oz","offer_id":46790188400869,"sku":"40407","price":15.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":46790188368101,"sku":"30083","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-PA-SSC-SHAMPOO-12OZ-FRONT-1080x1080.jpg?v=1752853219"},{"product_id":"diamonds-oil-sheen-spray","title":"Diamonds Oil Sheen Spray","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\u003cspan\u003eAchieve mirror-like shine on demand with Diamonds Oil Sheen Spray. This lightweight aerosol oil sheen spray delivers a high-gloss finish and tames stubborn flyaways without buildup. Ideal for adding the final luxe touch to any look, it ensures hair feels silky, looks luminous, and remains flexible for styling adjustments.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"10 oz","offer_id":47410887262437,"sku":"40016","price":14.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-DIAMONDS-10OZ_1080x1080_d6371252-c731-4f1d-8369-07f18bb599a2.jpg?v=1753302567"},{"product_id":"almond-avocado-moisturizing-detangling-conditioner","title":"Almond \u0026 Avocado Moisturizing \u0026 Detangling Conditioner","description":"\u003cp\u003e\u003cspan\u003eRestore moisture and improve manageability with this deeply hydrating formula that softens, detangles, and smooths the hair cuticle. Enriched with almond, avocado, and shea leaf, this conditioner delivers exceptional slip, making detangling effortless while reducing breakage. A little goes a long way, leaving your hair silky, frizz-free, and beautifully moisturized. Plus, its luxurious scent adds a touch of indulgence to your routine, ensuring soft, hydrated, and manageable hair every time. Free from parabens, paraffins, petrolatum and mineral oil.\u003c\/span\u003e\u003c\/p\u003e","brand":"Almond \u0026 Avocado","offers":[{"title":"12 oz","offer_id":46790189023461,"sku":"43112","price":13.99,"currency_code":"USD","in_stock":true},{"title":"34 oz","offer_id":46790189056229,"sku":"30102","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/AA-Conditioner-12oz-FRONT-WO-0523_1500x1500_166f09db-7de4-4df7-bdd5-3dff67adf462.jpg?v=1752789404"},{"product_id":"reflections-liquid-shine","title":"Reflections Liquid Shine","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\u003cspan\u003eDesigned to enhance your hair’s natural beauty, this lightweight, nourishing formula adds luster and sheen while leaving your hair weightless and full of volume. \u003cstrong\u003eReflections Liquid Shine Spray\u003c\/strong\u003e brings effortless brilliance to your styling routine. Perfect for eliminating frizz, controlling flyaways, and providing thermal protection during heat styling, this spray works beautifully on all hair types without alcohol or residue. 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The invigorating blend of rosemary and peppermint energizes the senses, leaving hair refreshed, manageable, and full of shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"11 oz","offer_id":46790189220069,"sku":"40404","price":14.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":46790189252837,"sku":"30086","price":45.0,"currency_code":"USD","in_stock":true},{"title":"4 lbs (64 oz.)","offer_id":46790189285605,"sku":"30087","price":67.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-RosemaryMintCondi-FRONT-11oz-WO-0523_1500x1500_33aedc58-7a71-48f3-8817-5f14c97dca2b.jpg?v=1752852326"},{"product_id":"agave-lavender-detangling-conditioner","title":"Agave \u0026 Lavender Moisturizing \u0026 Detangling Conditioner","description":"\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eReplenish and transform your hair with the \u003cstrong\u003eAgave \u0026amp; Lavender Moisturizing \u0026amp; Detangling Conditioner\u003c\/strong\u003e. This ultra-hydrating formula restores balance to dry strands, making detangling effortless while creating the perfect foundation for longer-lasting, flawless blowouts. Infused with agave to soften and strengthen, lavender to nourish, and mango to deliver intense moisture, i`t leaves hair smooth, manageable, and beautifully radiant.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003ePacked with antioxidants and designed to boost the tensile strength of the hair shaft, this conditioner fortifies from within, helping to prevent breakage and promote healthier, stronger hair over time. Thoughtfully crafted without parabens, petrolatum, or mineral oil, it’s a clean, effective solution for achieving softness, shine, and lasting hydration in every strand. 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