{"title":"Locs + Protective Styles","description":"","products":[{"product_id":"peppermint-aloe-therapeutics-anti-itch-hair-scalp-treatment","title":"Peppermint \u0026 Aloe Soothing Scalp Care Treatment","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\u003cspan\u003eSoothe and refresh your scalp with the \u003cstrong\u003ePeppermint \u0026amp; Aloe Soothing Scalp Care Treatment\u003c\/strong\u003e. This lightweight formula delivers long-lasting hydration while calming dryness and discomfort. Infused with aloe vera, peppermint oil, and Vitamin E, it nourishes the scalp, provides a cooling sensation, and promotes a healthy foundation for beautiful hair. Perfect for daily use, it revitalizes the scalp and adds natural shine to curly and coily textures. \u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"5 oz","offer_id":47410905153765,"sku":"40148","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-PepAloeHairScalpTreat-FRONT-5oz-WO-0424__06325.1712332750.1280.1280.png?v=1748300818"},{"product_id":"braid-twist-out-strengthening-creme","title":"African Chebe Braid \u0026 Twist-Out Strengthening Crème","description":"\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cp\u003eTwist it. Braid it. Stretch it. This styling crème does it all—while keeping your hair strong, soft, and hydrated. Infused with Cocoa Butter to lock in moisture, Sunflower Seed Oil to hydrate and smooth, and Chebé Extract to strengthen strands, this formula delivers frizz-fighting, medium to firm hold while supporting length retention. Ideal for twist-outs, braid-outs, and stretched styles, it enhances curl definition without buildup or crunch, leaving your hair incredibly soft and manageable.\u003c\/p\u003e\n\u003cp\u003eCrafted with care, it’s free from sulfates, silicones, parabens, mineral oil, and artificial dyes—designed to honor the health of your hair while achieving the results you deserve.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"African Chebe","offers":[{"title":"12 oz","offer_id":47430051266789,"sku":"50003","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/AC-GC-BRAIDTWISTOUTCREMEJAR-12oz-FRONT-1080x1080.jpg?v=1752784525"},{"product_id":"scalp-care-anti-itch-tension-relief","title":"Scalp Care Anti-Itch \u0026 Tension Relief","description":"\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eSay goodbye to scalp discomfort with Design Essentials® Scalp Care Anti-Itch \u0026amp; Tension Relief, a dermatologist-tested solution designed to soothe, calm, and revitalize your scalp.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003ePerfect for braids, extensions, and protective styles, this deep-penetrating formula combines the power of natural tea tree oil, peppermint, and aloe vera to deliver relief from tension, soreness, and flaking. Free from artificial fragrances, dyes, and mineral oil.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Scalp Care","offers":[{"title":"4 oz","offer_id":47435958649061,"sku":"40501","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/SC-AITENSIONRELIEF-1080x1080.jpg?v=1758516797"},{"product_id":"scalp-care-edge-temple-strengthening-oil","title":"Scalp Care Edge \u0026 Temple Strengthening Oil","description":"\u003cdiv class=\"stinnig\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eStress-free edges are here with our Scalp Care Edge \u0026amp; Temple Strengthening Oil. Specially formulated for the most fragile areas—your hairline, edges, and temples—this nourishing oil helps reduce breakage, support growth, and strengthen thinning strands. Infused with black castor oil and rosemary, it locks in moisture, shields against environmental stressors, and restores vitality to weakened areas.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eLightweight and gentle, this expertly crafted formula won’t clog pores or weigh hair down, making it perfect for daily use, even with protective styles. Free from sulfates, parabens, and mineral oils, it’s designed to work with your lifestyle—because caring for your hair should be uncomplicated, effective, and empowering.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Scalp Care","offers":[{"title":"4 oz","offer_id":47435971985637,"sku":"40609","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/SC-EDGETEMPLESTRENGHOIL-0523-FRONT.jpg?v=1753288029"},{"product_id":"peppermint-aloe-anti-itch-shampoo","title":"Peppermint \u0026 Aloe Soothing Scalp Care Shampoo","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003eRevitalize your scalp with this innovative shampoo, thoughtfully formulated with advanced technology and naturally derived ingredients. Designed to cool and cleanse on contact, it delivers a refreshing peppermint-infused tingle while effectively removing buildup and impurities—without compromising your hair’s essential moisture. Enriched with soothing aloe vera, it hydrates and balances, leaving your hair and scalp feeling light, refreshed, and renewed.\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThis powerful formula is best used as an occasional detox when your scalp needs a deep cleanse or revitalizing reset. For optimal scalp health, we recommend avoiding weekly use and reserving it for those moments when your routine needs an extra boost. Because your scalp deserves nothing but the best.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"12 oz","offer_id":46790188400869,"sku":"40407","price":15.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":46790188368101,"sku":"30083","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-PA-SSC-SHAMPOO-12OZ-FRONT-1080x1080.jpg?v=1752853219"},{"product_id":"rosemary-mint-stimulating-conditioner","title":"Rosemary \u0026 Mint Stimulating Super Moisturizing Conditioner","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cp\u003e\u003cspan\u003eRejuvenate your hair and scalp with the stimulating power of the \u003cstrong\u003eRosemary \u0026amp; Mint Super Moisturizing Conditioner\u003c\/strong\u003e. Designed to deeply nourish and hydrate, this conditioner penetrates the hair and scalp to restore moisture, soften strands, and smooth the cuticle. Perfect for dry hair, it delivers intense hydration and promotes healthier hair follicles. The invigorating blend of rosemary and peppermint energizes the senses, leaving hair refreshed, manageable, and full of shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"11 oz","offer_id":46790189220069,"sku":"40404","price":14.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":46790189252837,"sku":"30086","price":45.0,"currency_code":"USD","in_stock":true},{"title":"4 lbs (64 oz.)","offer_id":46790189285605,"sku":"30087","price":67.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-RosemaryMintCondi-FRONT-11oz-WO-0523_1500x1500_33aedc58-7a71-48f3-8817-5f14c97dca2b.jpg?v=1752852326"},{"product_id":"scalp-care-vitamin-drops","title":"Scalp Care Vitamin Drops","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eHealthy, thriving hair starts where it matters most—with a healthy scalp. With every use, Design Essentials® Scalp Care Vitamin Drops brings you one step closer to your best hair yet. A luxurious blend of natural essential oils crafted to nurture your scalp and awaken your hair’s full potential. Infused with Vitamins A, D3, and E, this innovative formula replenishes vital nutrients and creates the ideal foundation for strong, vibrant, resilient strands.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eEvery drop is enriched with powerhouse ingredients: Vitamin E to guard against free radicals, Sweet Almond Oil to deliver deep hydration and silky softness, and Carrot Root Extract to rejuvenate and enhance your hair’s natural shine. Thoughtfully dermatologist-tested and free of artificial fragrances, dyes, and mineral oil, this lightweight treatment is designed to serve and support all hair types and textures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Ingredient Tab will be visible with below class name  --\u003e","brand":"Scalp Care","offers":[{"title":"4 oz","offer_id":47435993088229,"sku":"40503","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/SC-VITDROPS-0523-FRONT_251bba96-9673-40c8-9b75-046f7a151b16.jpg?v=1753287970"},{"product_id":"scalp-care-scalp-cleansing-serum","title":"Scalp Care Scalp Cleansing Serum","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eNo time for a full wash? No problem—experience effortless scalp care anytime, anywhere. This rinse-free serum removes dirt, sweat, and buildup while soothing and refreshing the scalp—no water needed.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eFormulated with lemon to balance pH and combat dandruff, eucalyptus to calm and cool, and witch hazel to gently cleanse and tone, it delivers a clean, comfortable feel without drying out your scalp.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003ePerfect after workouts, during travel, or for maintaining protective styles, this lightweight formula is free from sulfates, parabens, and artificial dyes—making it as simple as it is effective.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Scalp Care","offers":[{"title":"4 oz","offer_id":47436011602149,"sku":"40500","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/SC-SCALPCLEANSINGSERUM-0523-FRONT.jpg?v=1753287840"},{"product_id":"oat-protein-henna-deep-cleansing-shampoo","title":"Oat Protein \u0026 Henna Deep Cleansing Shampoo","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eWhen your hair needs a reset, this deep-cleansing shampoo delivers.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDesigned to thoroughly remove product buildup, excess oil, and impurities, it gently refreshes strands without stripping away essential moisture. Powered by oat protein to strengthen and smooth, and henna to boost volume and enhance shine, this formula leaves hair light, refreshed, and full of life. Perfect for fine or limp hair, it adds body and bounce while ensuring scalp and strands feel completely clean—ready for styling with renewed vitality.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"12 oz","offer_id":46790190825701,"sku":"40408","price":12.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":46790190760165,"sku":"30081","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Gallon (128oz.)","offer_id":46790190792933,"sku":"30082","price":74.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-OatHennaShamp-FRONT-12oz-WO-0224_1500x1500_3df767e1-5d98-4f64-b88d-b24ce7c148d1.jpg?v=1752851706"},{"product_id":"botanical-oils-hair-and-body-moisturizer","title":"Botanical Oils Hair and Body Moisturizer","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cp\u003e\u003cbr\u003eRediscover the power of nature with Botanical Oils Hair and Body Moisturizer—a lightweight, luxurious blend of natural oils designed to deeply nourish, strengthen, and revitalize your hair. 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Free from gluten, silicones, mineral oil, and alcohol, it's the clean, effective solution for anyone seeking radiant, healthy hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"4 oz","offer_id":47410842992869,"sku":"40010","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-BotanicalOils-FRONT-4oz_1080x1080_7b4a6d28-4e67-4b61-bc75-39687e975513.jpg?v=1753302399"},{"product_id":"scalp-care-moisturizing-oil-treatment","title":"Scalp Care Moisturizing Oil Treatment","description":"\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cp\u003eSet your scalp up for greatness. We make that easy with our \u003cstrong\u003eDesign Essentials® Scalp Care Moisturizing Oil Treatment\u003c\/strong\u003e featuring marula \u0026amp; lavender. It's an advanced restoration treatment that instantly moisturizes and provides soothing nourishment to the scalp. This lightweight formula helps to promote healthy hair growth...all without any oily buildup.\u003c\/p\u003e\n\u003cp\u003eWondering how it works? Well, marula oil is a key ingredient high in antioxidants that helps hydrate the scalp without clogging pores. And lavender oil is known to improve blood circulation, enhance hair growth, and soothe damaged skin. Together, these ingredients serve up a treat for your scalp.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Ingredient Tab will be visible with below class name  --\u003e","brand":"Scalp Care","offers":[{"title":"4 oz","offer_id":47436028477669,"sku":"40502","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/SC-MOISTURIZINGOIL-0523-FRONT.jpg?v=1753287900"},{"product_id":"scalp-care-anti-itch-tension-relief-scalp-butter","title":"Scalp Care Anti-Itch \u0026 Tension Relief Scalp Butter","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eRooted in Relief.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eWhen your scalp calls for calm, this rich, Naturalceutical butter delivers. Powered by aloe vera for hydration, shea butter for deep moisture, and cooling botanicals to refresh, it soothes itch, eases tightness, and rejuvenates without weighing hair down.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003ePerfect under protective styles or anytime your scalp needs extra care, the creamy formula melts on contact—no flakes, no grease, just clean, comfortable roots. And with no artificial fragrances, dyes, or mineral oil, it’s designed for all hair types and textures.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eSmooth. Nourish. Soothe. Repeat.\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Scalp Care","offers":[{"title":"5 oz","offer_id":47436048629989,"sku":"40614","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/SC-AITENSIONRELIEFBUTTER-0523-FRONT_b613ad40-0646-4d4f-949c-882303a5f934.jpg?v=1753288212"},{"product_id":"loc-braid-styling-gel","title":"Loc \u0026 Braid Styling Gel","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cspan\u003eCraft flawless locs and braids using the\u003cstrong\u003e Loc \u0026amp; Braid Styling Gel. \u003c\/strong\u003eThis gel delivers a strong hold for starting and re-twisting locs, braids, twists, and ponytails while nourishing and controlling frizz. Infused with castor oil to support scalp health and strengthen hair, it locks in moisture and ensures healthy, shiny results without flaking or weighing down your style. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"16 oz","offer_id":47410741936357,"sku":"30094","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-LOCGEL-16oz-FRONT_1080x1080_96f2f677-d561-4890-ba07-1b49ca5ca504.jpg?v=1753795309"},{"product_id":"honey-creme-moisture-retention-masque","title":"Honey Crème Moisture Retention Masque","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eReveal Softness and Shine! Created for dry, coarse, and color-treated hair, this ultra-moisturizing crème masque is rich in honey and sunflower oil to replenish hydration, restore strength, and improve manageability. 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