{"title":"Classic","description":"\u003cp\u003eSalon Quality, Pro-Recommended\u003c\/p\u003e","products":[{"product_id":"peppermint-aloe-therapeutics-anti-itch-hair-scalp-treatment","title":"Peppermint \u0026 Aloe Soothing Scalp Care Treatment","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\u003cspan\u003eSoothe and refresh your scalp with the \u003cstrong\u003ePeppermint \u0026amp; Aloe Soothing Scalp Care Treatment\u003c\/strong\u003e. This lightweight formula delivers long-lasting hydration while calming dryness and discomfort. Infused with aloe vera, peppermint oil, and Vitamin E, it nourishes the scalp, provides a cooling sensation, and promotes a healthy foundation for beautiful hair. Perfect for daily use, it revitalizes the scalp and adds natural shine to curly and coily textures. \u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"5 oz","offer_id":47410905153765,"sku":"40148","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-PepAloeHairScalpTreat-FRONT-5oz-WO-0424__06325.1712332750.1280.1280.png?v=1748300818"},{"product_id":"silk-essentials-thermal-strengthening-serum","title":"Silk Essentials Thermal Strengthening Serum","description":"\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\u003cspan\u003eProtect strands from heat damage while boosting resilience with \u003cstrong\u003eSilk Essentials Thermal Strengthening Serum\u003c\/strong\u003e. Lightweight and easy to apply, it smooths the hair shaft, seals the cuticle, and locks in moisture to enhance softness and manageability. The formula adds a sleek, glossy finish and helps defend against the drying effects of thermal styling. Perfect for wet or dry hair, it absorbs instantly and leaves strands feeling soft, protected, and full of body — never greasy or weighed down.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"4 oz","offer_id":47410904924389,"sku":"40149","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-SILKESSENTIALS-4OZ1200x1800__85432.1711307446.1280.1280.jpg?v=1753664260"},{"product_id":"honey-creme-moisture-retention-super-detangling-conditioning-shampoo","title":"Honey Creme Moisture Retention Super Detangling Conditioning Shampoo","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDetangle while you cleanse? Yes, please.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThis rich, creamy shampoo is thoughtfully designed to elevate your wash day experience, performing double duty to gently remove buildup while delivering the slip and moisture needed to melt through tangles with ease. Infused with the nourishing power of honey, it locks in hydration to keep hair soft and supple from root to tip. Its non-stripping, sulfate-free formula ensures hair is cleansed without compromise, leaving it smooth, manageable, and healthy straight out of the shower. No dryness, no drama—just clean, refreshed hair that’s ready for whatever comes next.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"12 oz","offer_id":46790184534245,"sku":"40406","price":14.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":46790184567013,"sku":"30076","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Gallon (128oz.)","offer_id":46790184599781,"sku":"30077","price":82.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-HoneyCremeShamp-FRONT-12oz-WO-0124_1500x1500_5d5092e8-3dfd-4951-ad39-c981a68d86a6.jpg?v=1753195697"},{"product_id":"contours-protein-styling-gel","title":"Contours Protein Styling Gel","description":"\u003cdiv class=\"powr-chat\"\u003eBring definition and control to every look with \u003cstrong\u003eContours Protein Styling Gel\u003c\/strong\u003e, a clear, quick-drying formula that delivers medium to firm hold. Perfect for sculpted styles, sleek ponytails, and precision molding, this non-flaking gel keeps hair smooth and secure while maintaining a natural-looking finish. Enriched with panthenol, it helps protect and strengthen strands during styling, reducing breakage and supporting healthy elasticity. Ideal for medium to coarse textures, the lightweight gel spreads easily through the hair, offering dependable control without stiffness, stickiness, or residue. From everyday sleek looks to intricate sets, it’s a must-have for creating polished styles that last.\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"32 oz","offer_id":47410900697317,"sku":"30093","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-CONTOURS_32oz-FRONT_1080x1080_92ff654e-e0e3-47de-9f6e-53f7b7fb76d7.jpg?v=1753290646"},{"product_id":"milk-honey-6n1-reconstructive-conditioner-pro","title":"Milk \u0026 Honey 6N1 Reconstructive Conditioner","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eDesign Essentials® Milk \u0026amp; Honey 6-N-1 Reconstructive Conditioner\u003c\/strong\u003e is a professional-grade treatment designed to restore hair after chemical services or damage. Powered by the HydraStrength Vitamin \u0026amp; Protein Complex, it strengthens the hair shaft, fills in broken fibers, and seals the cuticle for long-lasting resilience.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThis deeply conditioning formula moisturizes with honey and reinforces with milk protein to protect against breakage and restore pH balance. Ideal for improving softness, strength, and manageability with every use.\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"32 oz","offer_id":47410898632933,"sku":"30091","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-MILKHONEYRECONSTRUCTCONDITIONER-32OZ_1080x1080_6d4fb0c7-c97e-460f-affc-aeb620fad404.jpg?v=1753290619"},{"product_id":"milk-honey-neutralizing-conditioning-shampoo-pro","title":"Milk \u0026 Honey Neutralizing Conditioning Shampoo","description":"\u003cp\u003e\u003cspan\u003eCleanse, balance, and condition in one step with this professional-grade neutralizing shampoo made to protect hair after chemical services. \u003cstrong\u003eDesign Essentials® Milk \u0026amp; Honey Neutralizing Conditioning Shampoo\u003c\/strong\u003e features a visible color indicator that changes from pink to white, signaling complete removal of relaxer. Powered by the HydraStrength Vitamin \u0026amp; Protein Complex, it strengthens and softens while milk protein reinforces the hair shaft and honey replenishes essential moisture for smooth, manageable results.\u003c\/span\u003e\u003c\/p\u003e","brand":"Design Essentials Classic","offers":[{"title":"32 oz","offer_id":46790187057381,"sku":"30079","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Gallon","offer_id":46790187090149,"sku":"30080","price":82.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-MILKHONEYNEUTRALIZINGSHAMPOO-32OZ_1080x1080_9d3c546e-525b-424d-9e1a-c46ef4611d48.jpg?v=1753290257"},{"product_id":"formations-finishing-spritz","title":"Formations Finishing Spritz","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003eUp your do with the perfect hold. \u003cspan\u003eFormations Finishing Spritz is a dynamic finishing spray designed to provide long-lasting, touchable hold for styled hair. Perfect for setting curly or updo styles, this lightweight formula dries quickly without leaving sticky residue or buildup. It delivers style memory with medium to firm hold while adding shine and enhancing manageability. Ideal for all hair types and textures, it ensures your hairstyle stays flawless throughout the day. Hypoallergenic and easy to use, this finishing spritz is a must-have for achieving polished, professional results. \u003c\/span\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"8 oz","offer_id":47410890637541,"sku":"40032","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-FORMATIONS-8OZ_1080x1080_aabdf265-bd9c-42f6-821e-ab5bebe8f13c.jpg?v=1753302725"},{"product_id":"honey-nectar-time-release-regular-relaxer-pro","title":"Honey Nectar Time Release Regular Relaxer","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDesign Essentials® Honey Nectar Time Release Regular Relaxer\u003c\/strong\u003e is a professional-use sodium hydroxide relaxer developed for stylists who need more control during chemical processing. This time-release formula allows sodium hydroxide to be released in increments, providing flexibility for smoothing and straightening all hair textures. Enriched with Honey to help condition and improve softness, it also features built-in buffers to reduce irritation. The result is sleek, silky hair that stays strong, manageable, and ready to style.\u003c\/span\u003e\u003c\/p\u003e","brand":"Design Essentials Classic","offers":[{"title":"64 oz","offer_id":47410734760165,"sku":"30013","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-HONEYNECTAR_RELAXER-4LB.jpg?v=1753289639"},{"product_id":"almond-butter-moisturizing-conditioner","title":"Almond Butter Express Instant Moisturizing Conditioner","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eEvery strand deserves thoughtful attention. This lightweight moisturizing conditioner, enriched with Sweet Almond Oil and Hydrolyzed Wheat Protein, instantly hydrates and detangles, leaving hair smooth, silky, and perfectly balanced. Sweet Almond Oil delivers shine and softness, ensuring hair stays sleek and manageable, while Hydrolyzed Wheat Protein strengthens and protects, enhancing elasticity and resilience during styling.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eHair is uplifted, weightless, and effortlessly manageable from root to tip—no waiting, no compromise. With every use, unlock the next level of healthy, radiant hair.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"11 oz","offer_id":46790188237029,"sku":"40405","price":13.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":46790188269797,"sku":"30088","price":38.0,"currency_code":"USD","in_stock":true},{"title":"4 lbs (64 oz.)","offer_id":46790188302565,"sku":"30089","price":58.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-AlmondButterCondi-FRONT-11oz-WO-0523_1500x1500_eb953617-fd42-4f52-9b23-6d780bc69eaf.jpg?v=1752853703"},{"product_id":"peppermint-aloe-anti-itch-shampoo","title":"Peppermint \u0026 Aloe Soothing Scalp Care Shampoo","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003eRevitalize your scalp with this innovative shampoo, thoughtfully formulated with advanced technology and naturally derived ingredients. Designed to cool and cleanse on contact, it delivers a refreshing peppermint-infused tingle while effectively removing buildup and impurities—without compromising your hair’s essential moisture. Enriched with soothing aloe vera, it hydrates and balances, leaving your hair and scalp feeling light, refreshed, and renewed.\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThis powerful formula is best used as an occasional detox when your scalp needs a deep cleanse or revitalizing reset. For optimal scalp health, we recommend avoiding weekly use and reserving it for those moments when your routine needs an extra boost. Because your scalp deserves nothing but the best.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"12 oz","offer_id":46790188400869,"sku":"40407","price":15.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":46790188368101,"sku":"30083","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-PA-SSC-SHAMPOO-12OZ-FRONT-1080x1080.jpg?v=1752853219"},{"product_id":"diamonds-oil-sheen-spray","title":"Diamonds Oil Sheen Spray","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\u003cspan\u003eAchieve mirror-like shine on demand with Diamonds Oil Sheen Spray. This lightweight aerosol oil sheen spray delivers a high-gloss finish and tames stubborn flyaways without buildup. Ideal for adding the final luxe touch to any look, it ensures hair feels silky, looks luminous, and remains flexible for styling adjustments.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"10 oz","offer_id":47410887262437,"sku":"40016","price":14.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-DIAMONDS-10OZ_1080x1080_d6371252-c731-4f1d-8369-07f18bb599a2.jpg?v=1753302567"},{"product_id":"restore-vitamin-hair-treatment","title":"Restore Vitamin Hair Treatment","description":"\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\u003cspan\u003eStrengthen the hair before, during, and after chemical services with this pro-grade pre-treatment. Restore Vitamin Treatment is powered by HydraStrength Vitamin \u0026amp; Protein Complex to help fill and smooth the cuticle, reduce porosity, and restore elasticity. Designed for over-processed, color-treated, or stressed hair, it visibly improves manageability while helping protect against future breakage. \u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"8 oz","offer_id":47410871599333,"sku":"30049","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-RestoreVitaminTreatment-8oz-FRONT-0823-WO_1500x1500_ed8f1b69-f711-47b1-80b8-0c0af2cc548d.jpg?v=1752852614"},{"product_id":"reflections-liquid-shine","title":"Reflections Liquid Shine","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\u003cspan\u003eDesigned to enhance your hair’s natural beauty, this lightweight, nourishing formula adds luster and sheen while leaving your hair weightless and full of volume. \u003cstrong\u003eReflections Liquid Shine Spray\u003c\/strong\u003e brings effortless brilliance to your styling routine. Perfect for eliminating frizz, controlling flyaways, and providing thermal protection during heat styling, this spray works beautifully on all hair types without alcohol or residue. Whether applied to wet or dry hair, it delivers radiant shine and a polished finish for flawless styling. \u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"4 oz","offer_id":47410869502181,"sku":"40005","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-REFLECTIONS-4OZ_1080x1080_f9e88062-73e4-44ff-8799-a9b4ff627c42.jpg?v=1753290673"},{"product_id":"rosemary-mint-stimulating-conditioner","title":"Rosemary \u0026 Mint Stimulating Super Moisturizing Conditioner","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cp\u003e\u003cspan\u003eRejuvenate your hair and scalp with the stimulating power of the \u003cstrong\u003eRosemary \u0026amp; Mint Super Moisturizing Conditioner\u003c\/strong\u003e. Designed to deeply nourish and hydrate, this conditioner penetrates the hair and scalp to restore moisture, soften strands, and smooth the cuticle. Perfect for dry hair, it delivers intense hydration and promotes healthier hair follicles. The invigorating blend of rosemary and peppermint energizes the senses, leaving hair refreshed, manageable, and full of shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"11 oz","offer_id":46790189220069,"sku":"40404","price":14.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":46790189252837,"sku":"30086","price":45.0,"currency_code":"USD","in_stock":true},{"title":"4 lbs (64 oz.)","offer_id":46790189285605,"sku":"30087","price":67.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-RosemaryMintCondi-FRONT-11oz-WO-0523_1500x1500_33aedc58-7a71-48f3-8817-5f14c97dca2b.jpg?v=1752852326"},{"product_id":"sensitive-scalp-relaxer-system-pro","title":"Sensitive Scalp Relaxer System","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDesign Essentials® Sensitive Scalp Relaxer System\u003c\/span\u003e\u003c\/strong\u003e is a professional-strength solution designed to deliver straighter, smoother results with less irritation. Formulated with conditioning agents, it provides a gentler alternative to traditional sodium hydroxide relaxers—ideal for clients with scalp sensitivities. The easy-mixing formula distributes evenly and rinses clean, helping to reduce dryness and prevent overprocessing during the relaxer service.\u003c\/p\u003e","brand":"Design Essentials Classic","offers":[{"title":"8 app","offer_id":46790189383909,"sku":"30014","price":76.0,"currency_code":"USD","in_stock":false},{"title":"20 app","offer_id":46790189416677,"sku":"30015","price":142.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/Sensitive_Scalp_Relaxer_System_Front__90144.1582416335.1280.1280.jpg?v=1748300849"},{"product_id":"herbal-complex-4-hair-scalp-treatment","title":"Herbal Complex 4 Hair \u0026 Scalp Treatment","description":"\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv id=\"50a7dd52_1574459676\" class=\"powr-chat\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eHerbal Complex 4 Hair \u0026amp; Scalp Treatment is a lightweight hair and scalp treatment designed to deeply moisturize and nourish without weighing hair down. The botanical blend of rosehip, horsetail, elderflower, and nettle extracts softens strands and conditions the scalp, making it easier to style intricate looks with flexibility and control. It helps protect the hair from heat during styling, making it easier to achieve sleek, polished looks without sacrificing softness. Ideal for daily use and a range of styling routines, it leaves hair feeling silky, bouncy, and full of body.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"5 oz","offer_id":47410864652517,"sku":"40147","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-HerbalComplex-FRONT-5oz-WO-0523_1500x1500_622a8c77-87b9-461d-9593-643fbbf965d6.jpg?v=1752851888"},{"product_id":"sleek-max-edge-control","title":"Sleek MAX Edge Control","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cp\u003e\u003cspan\u003eHold that doesn’t quit. Our strongest edge control delivers maximum hold with a sleek, high-shine finish. Ideal for coarse textures and sculpted styles, it locks down frizz and flyaways without flaking or buildup. The humidity-resistant formula works on wet or dry hair and keeps styles in place from day to night with a clean, touchable finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"3.7 oz","offer_id":47410851512549,"sku":"43128","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-SleekMAX-FRONT-3pt7oz-WO-0523_1500x1500_9f68e343-97a6-44a4-8353-8d3bbf6a2ea4.jpg?v=1752850563"},{"product_id":"oat-protein-henna-deep-cleansing-shampoo","title":"Oat Protein \u0026 Henna Deep Cleansing Shampoo","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eWhen your hair needs a reset, this deep-cleansing shampoo delivers.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDesigned to thoroughly remove product buildup, excess oil, and impurities, it gently refreshes strands without stripping away essential moisture. Powered by oat protein to strengthen and smooth, and henna to boost volume and enhance shine, this formula leaves hair light, refreshed, and full of life. Perfect for fine or limp hair, it adds body and bounce while ensuring scalp and strands feel completely clean—ready for styling with renewed vitality.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"12 oz","offer_id":46790190825701,"sku":"40408","price":12.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":46790190760165,"sku":"30081","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Gallon (128oz.)","offer_id":46790190792933,"sku":"30082","price":74.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-OatHennaShamp-FRONT-12oz-WO-0224_1500x1500_3df767e1-5d98-4f64-b88d-b24ce7c148d1.jpg?v=1752851706"},{"product_id":"botanical-oils-hair-and-body-moisturizer","title":"Botanical Oils Hair and Body Moisturizer","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cp\u003e\u003cbr\u003eRediscover the power of nature with Botanical Oils Hair and Body Moisturizer—a lightweight, luxurious blend of natural oils designed to deeply nourish, strengthen, and revitalize your hair. Expertly crafted for medium to coarse textures, this innovative formula delivers deep hydration while enhancing shine and manageability.\u003c\/p\u003e\n\u003cp\u003eCombining the benefits of premium ingredients like olive oil, wild rose extract, and wild cherry, each component works in harmony to restore and protect your hair.\u003c\/p\u003e\n\u003cp\u003eThis multi-functional moisturizer seals in moisture, smooths the cuticle, and defends against environmental stressors, leaving your hair silky, shiny, and effortlessly manageable. Free from gluten, silicones, mineral oil, and alcohol, it's the clean, effective solution for anyone seeking radiant, healthy hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"4 oz","offer_id":47410842992869,"sku":"40010","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-BotanicalOils-FRONT-4oz_1080x1080_7b4a6d28-4e67-4b61-bc75-39687e975513.jpg?v=1753302399"},{"product_id":"peppermint-aloe-soothing-scalp-tonic","title":"Peppermint \u0026 Aloe Soothing Scalp Tonic","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eGive your scalp the care it deserves with the \u003cstrong\u003ePeppermint \u0026amp; Aloe Soothing Scalp Tonic\u003c\/strong\u003e, a no-rinse formula designed to replenish comfort and balance. This lightweight, clean tonic refreshes with peppermint to cool and invigorate, while aloe gently hydrates and soothes. Whether your scalp feels dry, tight, or needs an extra boost between washes, it’s the perfect companion for maintaining healthier scalp.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eTailored for all textures—braids, weaves, locs, or natural—this restorative tonic fits seamlessly into your routine without the need for rinsing. It delivers effective results that prioritize calm, moisture, and cleanliness, without compromise. No flakes, no buildup—just fresh, balanced comfort for hair that feels beautifully cared for.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"4 oz","offer_id":47410823168229,"sku":"40150","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-PA-SSC-TONIC-4OZ-FRONT-1080x1080.jpg?v=1753302958"},{"product_id":"bamboo-silk-hco-leave-in-conditioner","title":"Bamboo \u0026 Silk HCO Leave-In Conditioner","description":"\u003cdiv class=\"powr-chat\"\u003e\u003cspan\u003eStrength meets purpose in every application. Bamboo and silk combine in this versatile leave-in conditioner to replenish moisture, preparing hair for blow-drying while offering lasting heat protection. Designed to support your hair’s natural texture and body, it ensures effortless hydration, smooth detangling, and long-term care. A daily essential for healthy, manageable hair that’s ready for life’s next styling moment.\u003c\/span\u003e\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"8 oz","offer_id":46790191481061,"sku":"40161","price":13.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":46790191513829,"sku":"30106","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-BambooSilkShamp-FRONT-8oz-WO-0523_1500x1500_7b17999f-4e80-4435-8ad2-00ac828bc4dc.jpg?v=1752851216"},{"product_id":"compositions-foaming-wrap-lotion","title":"Compositions Foaming Wrap Lotion","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003eDesigned for precision styling, Compositions helps create sculpted wraps, roller sets, and molds with medium to firm hold. The airy foam detangles with ease and dries quickly to reveal smooth, polished styles with a natural-looking finish. Infused with hydrolyzed wheat protein, it supports fragile strands during styling and leaves hair soft, shiny, and ready to move.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"10 oz","offer_id":46790191743205,"sku":"40146","price":16.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":46790191775973,"sku":"30044","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-Compositions-FRONT-10oz-WO-0523_1500x1500_bfe1a536-4fcc-447f-9dcc-b0520c712e57.jpg?v=1752851056"},{"product_id":"sleek-edge-control","title":"Sleek Edge Control","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\u003cspan\u003eSleek styling starts at the edges. This moisturizing gel sculpts edges with lasting hold and high-shine control. Its firm, touchable finish enhances short styles and updos, keeping every strand in place without flaking or buildup. Castor oil helps condition the hairline, while the humidity-resistant formula holds up throughout the day on wet or dry hair.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"3.7 oz","offer_id":47410821890277,"sku":"43127","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-Sleek-FRONT-3pt7oz-WO-0523_1500x1500_4e375627-5e59-4d89-9a27-193051e05f4b.jpg?v=1752850791"},{"product_id":"regular-conditioning-relaxer-with-olive-oil-shea-butter-pro","title":"Regular Conditioning Relaxer with Olive Oil \u0026 Shea Butter","description":"\u003cdiv class=\"ewa-rteLine\"\u003eCondition and smooth in a single step.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThis professional-strength relaxer is formulated with a rich blend of Olive Oil and Shea Butter to moisturize the scalp and help protect the integrity of the hair throughout the straightening process. Designed for medium to coarse textures, the creamy formula glides on easily and rinses cleanly—making it a stylist favorite for achieving smooth, manageable results. Conditioning buffers help minimize irritation while improving manageability and leaving hair feeling soft, healthy-looking, and ready to style.\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"64 oz","offer_id":47410802000101,"sku":"30011","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-REGULARCONDITIONING_RELAXER-4LB.jpg?v=1753289534"},{"product_id":"calm-soothing-scalp-protection-pro","title":"Calm Soothing Scalp Protection","description":"\u003cp\u003e\u003cspan\u003eCreate a smooth, even barrier to help protect the scalp during chemical services with this lightweight, gel-like base. 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Perfect for weekly use, it leaves locks feeling soft, silky, and ready to shine with confidence.\u003c\/span\u003e\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"12 oz","offer_id":47410790727909,"sku":"40409","price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-KukuiCocoLeaveInCondi-FRONT-12oz_1080x1080_f6f4b56f-5180-4aa4-bb9b-d59136219e49.jpg?v=1753303223"},{"product_id":"quick-dry-spritz","title":"Quick Dry Spritz","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cp\u003e\u003cspan\u003eThis hybrid styling spray blends the control of a spritz with the ease of an aerosol for fast, flawless finishing. Designed for pros and perfectionists alike, it delivers buildable, medium hold in short, quick bursts that dry quickly to help protect hair during heat styling. Ideal for blowouts, silk presses, and sculpted styles, the formula fights frizz, resists humidity, and helps styles stay in place with natural movement and long-lasting control. A touch of hydrolyzed wheat protein helps reduce porosity and strengthen strands, while the weightless finish leaves hair smooth, shiny, and never sticky.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"8 oz","offer_id":47410749079781,"sku":"43133","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-QUICKDRYSPRITZ-8OZ-FRONT-0723-WO_1500x1500_bf5cb17d-6ca4-46d4-928a-fd8f92ecab05.jpg?v=1752850174"},{"product_id":"loc-braid-styling-gel","title":"Loc \u0026 Braid Styling Gel","description":"\u003cdiv class=\"powr-chat\" id=\"50a7dd52_1574459676\"\u003e\n\u003cspan\u003eCraft flawless locs and braids using the\u003cstrong\u003e Loc \u0026amp; Braid Styling Gel. \u003c\/strong\u003eThis gel delivers a strong hold for starting and re-twisting locs, braids, twists, and ponytails while nourishing and controlling frizz. 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Perfect for dry or damaged hair, its crisp peppermint scent energizes your senses, leaving your hair and scalp feeling refreshed and revitalized.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e","brand":"Design Essentials Classic","offers":[{"title":"12 oz","offer_id":47333769216229,"sku":"43131","price":15.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":47333769183461,"sku":"30096","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-RM-Shampoo-120z-FRONT-1080x1080.jpg?v=1753807795"},{"product_id":"de-35th-anniversary-canvas-bag","title":"DE 35th Anniversary Canvas Bag","description":"","brand":"Design Essentials","offers":[{"title":"Default Title","offer_id":48008477737189,"sku":"90035","price":10.0,"currency_code":"USD","in_stock":false}]},{"product_id":"pro-class-glam-is-in-the-hair","title":"PRO CLASS: Glam is in the Hair! 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Add in pricing strategies for premium event services and retail tips that turn every special occasion appointment into lasting client loyalty — and this class pays for itself before the season even ends.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW186832585 BCX8\" data-ccp-props='{\"335559738\":60,\"335559739\":60}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Design Essentials","offers":[{"title":"Registrants","offer_id":48974807597285,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/DEC-7_Fesitve_Hair_Trends.png?v=1777907946"},{"product_id":"pro-class-fresh-and-formed-loc-class","title":"PRO CLASS: Fresh \u0026 Formed! Loc Nutrition and Maintenance","description":"\u003cdiv class=\"OutlineElement Ltr SCXW71892905 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW71892905 BCX8\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW71892905 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW71892905 BCX8\"\u003eLoc clients are some of the most loyal, consistent, and referral-driven guests in the salon — and this class gives you everything you need to serve them exceptionally. \"Fresh \u0026amp; Formed\" goes far beyond basic maintenance, delivering the techniques and product knowledge to truly nourish, strengthen, and artfully care for locs at every stage of the journey.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW71892905 BCX8\" data-ccp-props='{\"335559738\":60,\"335559739\":60}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW71892905 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW71892905 BCX8\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW71892905 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW71892905 BCX8\"\u003eCover scalp health essentials, precision re-twisting, moisture retention, and product strategies to address dryness, build-up, and thinning — plus consultation skills and home care recommendations that keep clients coming back. If you are ready to grow a thriving loc clientele or elevate the services you already offer, this class is where it starts.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW71892905 BCX8\" data-ccp-props='{\"335559738\":60,\"335559739\":60}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Design Essentials","offers":[{"title":"Registrants","offer_id":48974816149733,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/JUN-8_Scalp_Health-Protective_Styling.png?v=1777908792"},{"product_id":"pro-class-essential-cuts-for-summer-fall","title":"PRO CLASS: Essential Cuts for Summer and Fall","description":"\u003cdiv class=\"OutlineElement Ltr SCXW125073763 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW125073763 BCX8\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW125073763 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW125073763 BCX8\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW125073763 BCX8\"\u003estylists\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW125073763 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eclients trust most are the ones who always know\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW125073763 BCX8\"\u003ewhat's\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW125073763 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003enext. \"Essential Cuts for Summer and Fall\" keeps you ahead of the curve with a seasonally curated lineup of the most requested shapes — from summer-fresh layered cuts and textured bobs to transitional fall silhouettes built for movement and versatility.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW125073763 BCX8\" data-ccp-props='{\"335559738\":60,\"335559739\":60}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW125073763 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW125073763 BCX8\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW125073763 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW125073763 BCX8\"\u003eWork through precision sectioning, elevation strategies, and blending techniques that translate beautifully across hair types and densities.\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW125073763 BCX8\"\u003eAdd in\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW125073763 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003estyling finishes, product pairings, and retail strategies that strengthen client retention, and you have a class that delivers\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW125073763 BCX8\"\u003ereal results\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW125073763 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003e— behind the chair and on the bottom line.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW125073763 BCX8\" data-ccp-props='{\"335559738\":60,\"335559739\":60}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Design Essentials","offers":[{"title":"Registrants","offer_id":48974816837861,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/JUN-29_SummerCuts.png?v=1777909125"},{"product_id":"pro-class-the-art-of-texture-shape","title":"PRO CLASS: The Art of Texture and Shape","description":"\u003cdiv class=\"OutlineElement Ltr SCXW186832585 BCX8\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW73007190 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW73007190 BCX8\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW73007190 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW73007190 BCX8\"\u003eStop managing texture — start designing it. \"The Art of Texture and Shape\" is a signature Design Essentials® education experience built for stylists at every level who are ready to approach\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW73007190 BCX8\"\u003ecoily\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW73007190 BCX8\"\u003e, curly, and wavy hair with real creativity and precision. From curl pattern identification and porosity-smart cleansing to cutting techniques that enhance natural movement and styling methods that deliver defined, lasting results — this class covers it all.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW73007190 BCX8\" data-ccp-props='{\"335559738\":60,\"335559739\":60}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW73007190 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW73007190 BCX8\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW73007190 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW73007190 BCX8\"\u003eFeaturing the Almond \u0026amp; Avocado and Classic Collections, you will learn how to build customized client regimens that drive retail sales, deepen trust, and keep guests rebooking. Whether you are building your natural hair clientele from scratch or sharpening skills you already have, this class gives you the foundation to do it with confidence.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW73007190 BCX8\" data-ccp-props='{\"335559738\":60,\"335559739\":60}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials","offers":[{"title":"Registrants","offer_id":48974820245733,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/AUG-17_HydrationDefinitionRepair.png?v=1777909001"},{"product_id":"pro-class-style-trends-for-the-holidays","title":"PRO CLASS: Style Trends for the Holidays","description":"\u003cdiv class=\"OutlineElement Ltr SCXW186832585 BCX8\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW73007190 BCX8\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW183053156 BCX8\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW12858213 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW12858213 BCX8\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW12858213 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW12858213 BCX8\"\u003eThe holiday season is the most booked, most profitable time of year — and the stylists who show up prepared are the ones who stay fully booked through every party, gathering, and New Year's celebration. \"Style Trends for the Holidays\" delivers the season's most-requested looks: sleek blowouts, glamorous updos, festive braided styles, and voluminous waves that photograph beautifully and last all night.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW12858213 BCX8\" data-ccp-props='{\"335559738\":60,\"335559739\":60}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW12858213 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW12858213 BCX8\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW12858213 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW12858213 BCX8\"\u003eBeyond the techniques, this class covers the business of the season — retail recommendations that drive holiday sales, rebooking strategies that turn first-time holiday guests into year-round clients, and service menu tips that command premium pricing when demand is at its peak. Come prepared. Leave fully booked.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials","offers":[{"title":"Registrants","offer_id":48974821851365,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/OCT-19_BridalEventHair.png?v=1777909275"},{"product_id":"pro-class-the-sts-advantage-smoothing-strengthening-system","title":"PRO CLASS: The STS Advantage! Smoothing \u0026 Strengthening System","description":"\u003cdiv class=\"OutlineElement Ltr SCXW186832585 BCX8\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW73007190 BCX8\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW183053156 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW183053156 BCX8\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW183053156 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW183053156 BCX8\"\u003eNot every client wants a permanent chemical service — but every client wants smooth, healthy, frizz-free hair. The Design Essentials® STS Express Smoothing \u0026amp; Strengthening System gives you a powerful answer: heat-activated amino acid technology that temporarily softens and stretches the hair's internal bonds for up to\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183053156 BCX8\"\u003e12 weeks\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183053156 BCX8\"\u003e, simultaneously smoothing frizz and strengthening damaged hair in one service.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW183053156 BCX8\" data-ccp-props='{\"335559738\":60,\"335559739\":60}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW183053156 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW183053156 BCX8\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW183053156 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW183053156 BCX8\"\u003eLearn the complete 3-step process — Shampoo, Treat, and Seal — and how to customize results across hair types using the Damage Recovery Anti-Breakage Treatment. This class also covers client communication, service pricing, and strategies to build STS into a consistent, recurring revenue stream. It is one of the most marketable additions you can make to your service menu today.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW183053156 BCX8\" data-ccp-props='{\"335559738\":60,\"335559739\":60}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Design Essentials","offers":[{"title":"Registrants","offer_id":48974823882981,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/files\/APR-13_Long_Hair_Styling.png?v=1777909884"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/7880\/0869\/collections\/Classic_LOGO.png?v=1752520055","url":"https:\/\/designessentials.com\/en-us\/collections\/classic-collection.oembed","provider":"Design Essentials","version":"1.0","type":"link"}